Monday, August 27, 2012

What is Graphic Design?

Graphic design is the use of color, light, balance, comparison, focus, percentage, vicinity, repeating, structure and a variety of other components to create a perform of digital art that is attractive to the eye. Graphic design is about connecting image and written text to express a idea, thought, often promote products or services. graphic design can be dated back to the ancient era. With hieroglyphs and cave-dwelling designs that became some of the first written language. Although conversation, not aestheticism, was the concentration, one can still dispute for the overall visible style of the ancient performers.

With the 1584 Gutenberg Publishing Press, visible style took on a whole new significance. Now, written text, in addition to look and feel, could reach a broader audience than ever before. Although the use was - at first - mainly for Spiritual and other important documents, the pattern would soon propagate to visual-appeal. Graphics design, as we know it, didn't arrive until the computer era. With companies finding it progressively necessary to have a company identification solution, visually-pleasing logo, and an online business, graphic designers are definitely getting all the work they can handle.

Today, visible style and web development are two individual, but carefully related, organizations. Most all websites include visual components. When one is aware of this, they can really begin to understand the extensive effect that good design and style can have. Creating something with noticeable attraction is a time consuming task. Attempting to express an feelings or concept is especially difficult. Special consideration to the following concepts is necessary - feelings, style, concept, and structure.

Moreover, one must consider the viewers. Although anyone can view a web page, logo, or business identification package, only a few are really in the 'target market.' With visible design's globally attraction, designers have developed regional markets in which to display their abilities.

If you are in need of great graphic design Charlotte NC don't hesitate to shoot us an email!

Thursday, August 9, 2012

Some of What We Do

Graphic Design
Graphics are the visual representation of what you do. It has been proven time and time again the impact well designed graphics have on past, present, and future customers. Design is an extremely broad market covering print media like magazines and brochures to digital applications like user interfaces, mobile apps, and websites. At Asis we have spent years working on this art, and keeping up with “trends,” to seamlessly present you will the best cutting edge design elements you need to be successful. We will deploy a team of creative designers and artists to conquer any design work you need, literally anything from business cards to billboards.

Web Services
Everyone needs a website to be successful these days, this can be a daunting process if not handled correctly. Don’t worry we can handle it all for you, web design, social media management, and search engine optimization.

Internet Marketing
A great online presence is the backbone of any great product or business in today’s market. What’s a great product or business if no one knows about it? This is where we start, merging the gap between traditional marketing solutions and internet marketing. We design and implement a custom tailored solution to your needs. Whether you need a new web site, full blown eCommerce solution, email campaigns, seo work or social media management - we are here to design, create, and implement it for you. Ensuring you reach your potential customers in the search results.

Motion Graphics
We can do post production editing, special effects, animations and game cinematic work. Anything from a cool intro video for your company to Pixar style animated short.

3D Work
Video games and 3d go together like white on rice, and if you need assets, we got em. With today’s technology 3d has become the new way of designing and concepting, we can even do custom jewelry, custom toys, product development and prototyping.

For more info you can always get in touch with us via the asis studios website, twitter, facebook, g+

Tuesday, August 7, 2012

Define Internet Marketing

Internet marketing is literally defined as marketing of products and services on the internet.  But what does that mean and why do it?  Everyone now a day is trying to get a digital footprint on the internet.  Almost every country in the world is connected to the internet.  This gives endless possibilities to new and existing customers all over the world.  With traditional marketing, you could only reach a few markets at a time.  If your company put out an ad in a newspaper, the only customers you could reach were the ones who got that newspaper.  Same goes for getting an ad on a TV channel, the only people who are going to see that ad are the ones who watch that TV channel.   With internet marketing, you can now reach as many people as possible around the world.  It would be very costly to actually do this, but you get the point.

With internet marketing, you now have all types of new marketing techniques, like Search Engine Optimization (SEO) and marketing, banner ads and email marketing.  SEO is probably the most complicated of these.  More and more schools are now teaching this with their curriculum because it is one of the most valuable to know.  SEO is defined as the process of improving your websites visibility in GoogleBingYahoo or any other search engine’s organic results.  If your company specializes in car maintenance in Columbia, you don’t want your website to come up on the 4th or 5th page of results on Google.  Everyone’s goal is to be on the first few pages, because typically no one searches past the first few pages.  A good SEO with keep you at the top of the rankings.  It is a continuous process because the rules are every changing.  This is why it’s the most complicated of these new techniques.

A good way to put out new ads and info is with email blasts and newsletters.  More and more companies are creating weekly, sometimes more often, email newsletters.  This way they can get new information to a mass number of people easily and effectively. Just about every website that you can sign up for has some sort of newsletter that you automatically sign up for when you create a log in.  This way companies don’t have to always ask for email addresses from people.   It’s also usually very easy to unsubscribe from them if you don’t want them anymore.  But who want’s to unsubscribe from new information every week?

These are a few ways that the internet is changing the landscape of marketing and there are many more.  Traditional marking and internet marketing are going to co-exist for years to come.  Make sure you’re on the bandwagon.  Most companies are doing the basic things and having great results.  Internet marketing is absolutely important to firms these days to survive.

Saturday, August 4, 2012

What is Seo?

So just what is search engine optimization and do you have to use it?

The answer to why you should use it is an easy one. You need search engine optimization to be number one, or at least make your site generate traffic, which in theory generates income for your business in the form of direct sales, or new customers.

So what exactly is search engine optimization?  It is an ever changing art-form utilizing tools and methods in making your site top ranking in the results of search engines, like google, bing, and yahoo. Getting yourself on the first page and better yet in the top 3 will ensure that you will generate public awareness of your site’s existence and generate more traffic, traffic that could lead to potential income and business.

With well done seo work you can get the benefit of generating a high traffic volume. Let’s just say you get a very successful sales conversion, netting 10 percent of your traffic. If you get a hundred hits or more a day, you would generate 10 or more sales a day. If you get only ten to twenty hits a day, you only get one or two if any at all.  It purely boils down to a numbers game.

Unfortunately, search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get the full benefit of seo. These will include gathering lots of information about the keyword(s) phrase(s) that are popular in regards to your business or product niche.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too much like a commercial but informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with other sites so that you could get a link coming from their site to yours. The more inbound links generated among other relevant sites are one of the components search engines uses to rank sites.

Tips, guidelines and methods for search engine optimization are everywhere. Read as many articles as you can, the more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits could be astounding.

If you can part with some money, we would love to work with you, feel free to set up a time with us and we will sit down, analyze your needs and formulate a plan.  Then of course, execute that plan for you.  Be sure to thank us when your business is taking off!  It is important to dedicate time and money to not only running your business, but growing it as well.

Thursday, August 2, 2012

Tips for Choosing a Designer


Choosing the right graphic designer for your needs can be a daunting process, but we wanted to lay out some quick tips that may help! I'm sure you've probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but to be fair it's no different than any other profession.

You will want to evaluate some simple things first - things that are crucial to any professional. Is your potential designer on time to meet with you? Do they treat you and your staff with respect? Did they do their research before coming? Once you've nailed down the basics, your list of potential designers will probably have culled itself. Now we can start to look for some advanced things, maybe more specific to the design industry.

Everything from how a designer dresses to how they package their work could tell you something about them. Take a look at their clothing, but avoid judging on your personal style. Instead, try to look at details that will tell you how much effort they put into their own appearance. Things like grooming and trimmed fingernails great indication of someone that pays attention to detail. You'll also want to pay attention to whether the work they present is well organized. Though these may seem like little details, they may mean a lot in determining the attention to detail that your designer will take in you and your needs.

Did your potential designer show up confidently to your door, materials in hand? Did he show up with a pen and notebook? Do they take notes during your meeting? This can be very important unless you want to spend time reiterating things that you've already told them. A designer that isn't prepared for the initial meeting probably is not going to conduct the day to day any better.

Everyone has their own perspective and it goes without saying that people with similar point of view's will work better together. But, it's important to find a designer that shares your beliefs and goals. The advertising for your hot dog factory will probably never achieve it's full potential as long as you are using a designer that is disgusted by meat, you need to be aware of your designer's biases. If your designer doesn't understand where you're coming from and were you want to go, they will never be able to achieve your goals.

Classic case of "size doesn't matter", when considering designers you may be loosing out if you dismiss a designer because of a small portfolio. Maybe the designer that came in a suit with a giant portfolio isn't necessarily the one for the job. Maybe the girl that has no college degree and a small portfolio that she did at home is a better fit for you. The most important thing really is quality, and a good working relationship. Don't be afraid to spend time getting to know your graphic designer, this is someone that is going to share your message with the world. It is important that they understand you and how to get you the results you desire.

Another important thing to be aware of when working with your graphic designer - they know what you don't when it comes to design. When you say "let's add more colors" or "let's move this" there is usually a good reason that they did what they did. As long as they can present a valid reason for their choices, leave it be. If you spent the time and energy choosing a designer you need to let them do their job. Graphic design is a lot more than just making something look nice. There are a lot of technical details that you may not know about. In most cases it's in your best interest to focus on what you are an expert in and let them focus on what they are an expert in. You will most likely achieve better results this way.

Wednesday, August 1, 2012

Contact Us!

How to get in touch with us!

Asis Studios
4450 South Blvd
Suite 9
Charlotte, NC, 28209

Asis Studios located in Charlotte NC. Specializations include graphic design, internet marketing, advertising, motion graphics, and 3d.

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