Saturday, August 4, 2012

What is Seo?

So just what is search engine optimization and do you have to use it?

The answer to why you should use it is an easy one. You need search engine optimization to be number one, or at least make your site generate traffic, which in theory generates income for your business in the form of direct sales, or new customers.

So what exactly is search engine optimization?  It is an ever changing art-form utilizing tools and methods in making your site top ranking in the results of search engines, like google, bing, and yahoo. Getting yourself on the first page and better yet in the top 3 will ensure that you will generate public awareness of your site’s existence and generate more traffic, traffic that could lead to potential income and business.

With well done seo work you can get the benefit of generating a high traffic volume. Let’s just say you get a very successful sales conversion, netting 10 percent of your traffic. If you get a hundred hits or more a day, you would generate 10 or more sales a day. If you get only ten to twenty hits a day, you only get one or two if any at all.  It purely boils down to a numbers game.

Unfortunately, search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get the full benefit of seo. These will include gathering lots of information about the keyword(s) phrase(s) that are popular in regards to your business or product niche.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too much like a commercial but informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with other sites so that you could get a link coming from their site to yours. The more inbound links generated among other relevant sites are one of the components search engines uses to rank sites.

Tips, guidelines and methods for search engine optimization are everywhere. Read as many articles as you can, the more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits could be astounding.

If you can part with some money, we would love to work with you, feel free to set up a time with us and we will sit down, analyze your needs and formulate a plan.  Then of course, execute that plan for you.  Be sure to thank us when your business is taking off!  It is important to dedicate time and money to not only running your business, but growing it as well.

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